Second-generation 99 Ranch owners are turning the Asian grocer a national powerhouse.

99 Ranch is a beloved destination for Asian Americans in California, serving as a pilgrimage site for Taiwanese immigrants in particular. 

It offers a wide selection of Asian groceries, including live seafood, vegetables, and traditional Taiwanese products. 

The Chen siblings, Jonson and Alice, are the new generation of leaders at 99 Ranch, overseeing its expansion throughout the US. 

The San Gabriel Valley location was a favorite for Taiwanese families in the 1990s, with its extensive and high-quality goods. 

99 Ranch holds nostalgic value, as children could choose a sweet treat before checking out. 

Jonson Chen mentions his love for White Rabbit candy, a popular milk candy from Shanghai. 

The newest store in Eastvale is a large compound, featuring a 50,000-square-foot space with a warehouse and a food hall. 

The Chen siblings are driving the growth and development of 99 Ranch Market, ensuring its continued success across the country. 

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