Seven months after severing ties with the eight-time All-Star point guard, Kyrie Irving, and Nike.
Chinese sportswear company Anta on Tuesday night launched a new collaboration with the basketball player.
As chief creative officer, Irving would help Anta enlist other competitors, companies, and "influential figures in pop culture" to work with him on new product lines.
With Irving, Anta is organizing kids basketball camps in China, and he anticipates that his lifestyle footwear and on-court signature shoes will be accessible in the first quarter of 2024.
Irving stated in a release announcing the announcement that "the first step in becoming partners is to share the same dreams, goals, and missions."
"Anta's rapid development over the years, openness to creativity, acceptance of family and teamwork, and expertise.
According to the Jesse Wigutow and Jack Thorne script, the story revolves around a sentient computer program that enters the human world but is not yet ready for contact.