Jayson Tatum Is About To Enter His Coach Era; He's Their New Ambassador.

Off the court, Jayson Tatum has taken on a new role.  

The NBA player is the newest global ambassador for the fashion brand Coach.  

The campaign, which debuted on Wednesday, March 27, showcases timepieces and sunglasses for Spring 2024.  

Stuart Vevers, the creative director of Coach, continues, "I'm thrilled to welcome Jayson to the Coach family."   

The 26-year-old's remarkable experiences, motivational tale, and athletic accomplishments are supported by the fashion brand,  

The Jayson Tatum Foundation to help impoverished children and families with resources, chances, and education.  

"Jayson is a remarkable person who embodies the essence of self-assurance and genuine self-expression at Coach.  

I'm excited about working with you and delving into Coach's style and narrative as I examine his fashion language.  

Pink posts a video of a heart on a cloud to remember her late father.