Taylor Swift: Eras Tour Tay’s Concert Film Misses $100 Million North American Goal But Surpasses $125 Million Globally For Great Opening Weekend!

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According to AMC Theatres Distribution and AMC Entertainment, Taylor Swift: The Eras Tour concert film has sold more than $100 million in advance tickets internationally as of today, with the film due to open in close to 8,500 theaters across 100 countries in a week.

Audience demand “has been incredible” across the United States, according to AMC, “from the largest cities to the smallest towns,” with large screen formats dominating. The smash tour’s film, directed by Sam Wrench, will be released on October 13 at 6 p.m. local time.

Taylor Swift: Eras Tour Tay's Concert Film Misses $100 Million North American Goal But Surpasses $125 Million Globally For Great Opening Weekend! - papadpizza

According to AMC, the most anticipated film on the fall theatrical release calendar will have its global premiere on October 11 in Los Angeles. In late September, Deadline claimed that Eras Tour was on track for a $100M-$125M opening weekend.

The film that smashed the record for concert film ticket sales was unveiled on August 31. It provided the exhibition a huge lift at a time when Hollywood strikes were forcing release date revisions. The WGA has reached an agreement, but the actors are still on strike, and while talks are underway, it is unclear when SAG-AFTRA and the AMPTP will reach an agreement. Without actors promoting their films, the box office has languished.

Eras Tour has acquired an interim SAG-AFTRA agreement, allowing the 12-time Grammy winner to promote it. Swift is taking a break from her Eras Tour and will not return to the stage until November 9 in Buenos Aires.

Concert movies appear to be making a resurgence at the box office. Beyoncé’s Renaissance: A Film will be released on December 1 by AMC.

The Talking Heads reunion from TIFF for A24’s 40th anniversary of Stop Making Sense grossed more than $640,000 at 165 Imax sites, making it the largest live event ever for the large-format exhibitor. Last Sunday, the picture starring Jonathan Demme surpassed the $1 million mark.


Partners in sub-distribution The release will be handled by Variance Films in the United States, Cineplex in Canada, Cinepolis in Mexico and Central America, and Trafalgar Releasing outside of North America.

This morning, Odeon announced that moviegoers can purchase tickets at its sites in the United Kingdom, Ireland, Sweden, Finland, Norway, Spain, Italy, Germany, and Portugal. “In a nod to Taylor Swift’s 1989 album and her favorite number, 13, tickets in the UK and Ireland will be priced at £19.89/€19.89 for adults and £13.13/€13.13 for children,” according to a release from Odeon.

We previously reported that presales for the concert film had reached $65 million for the major three U.S. circuits (AMC, Regal, and Cinemark), as well as Mexico Cineopolis and Cineplex Canada. That figure, at least on the domestic front, isn’t far off from presales for tentpoles like Marvel’s Doctor Strange in the Multiverse of Madness ($60 million) and The Batman ($42 million).

Pop Base on X: "Exhibitors believe a $100 million-plus opening weekend is possible for Taylor Swift's 'Eras Tour' concert film at the domestic box office, becoming only the sixth movie of 2023

It should be noted that advance ticket sales are now much higher. When the film was first unveiled on August 31, it took less than 24 hours for it to break AMC’s U.S. record for the most ticket-sales revenue in a single day in the chain’s 103-year existence.

Taylor Swift: The Eras Tour began tracking last week, with our sources estimating a $100 million+ opening. The film is a surefire hit with ladies under the age of 25. There are also more conservative critics who believe the film might launch to $75 million because most Taylor Swift fans aren’t typically moviegoers, making that demographic difficult to quantify.

Still, a $75 million domestic opening is a record for a concert film, outperforming the domestic runs of some of the highest-grossing concert films, such as Hannah Montana and Miley Cyrus: Best of Both Worlds Concert ($65.2 million in 2008), Justin Bieber: Never Say Never ($73 million in 2011), and Michael Jackson docu/concert pic This Is It ($72 million in 2009).

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