Taylor Swift effect draws as many viewers to Super Bowl as 1969 Moon landing

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Due to the influence of Taylor Swift, the Super Bowl that took place this year was the most watched in history. In fact, nearly as many people watched the NFL championship game as watched the moon landing in 1969.
Approximately 123.4 million households in the United States turned in to see the Kansas City Chiefs defeat the San Francisco 49ers in the game that took place on Sunday. This makes it the second most watched event in the United States, behind only the Apollo Moon landing, which attracted between 125 and 150 million viewers.
The Super Bowl game between the Kansas City Chiefs and the Philadelphia Eagles was watched by 115 million people in the previous year.In order to witness her boyfriend Travis Kelce, who plays tight end for the Kansas City Chiefs, take home the trophy, Taylor Swift was there at Allegiant Stadium in Las Vegas.

Taylor Swift

Swift’s attendance at her first Chiefs game, which took place in September 2023, caused a frenzy in the media.
After conducting a quick poll, the consumer research company Numerator came to the conclusion that twenty percent of the people who watched the Super Bowl in 2024 were pulling for the Chiefs due of Kelce’s relationship with Swift. In an interview with CNBC, Bob Bakish, the chief executive officer of Paramount, stated that Taylor Swift’s attendance at the games “brought incremental value” and that he was confident that she had not negatively impacted ratings.”The Swift effect” was also enjoyable for the cameras that were present at the game, as the singer made a total of twelve appearances on screen by the time the match was over.

Swift’s airtime was estimated to be worth approximately $12.4 million (£9.7 million) based on the cost of a thirty-second advertisement that was broadcast during the game.Apex Marketing estimates that since the beginning of her relationship with Kelce, she has effectively produced an additional $331.5 million in brand value for the Kansas City Chiefs and the National Football League. This is a sum that has been projected to have been generated.There was a great deal of discussion regarding whether or not the singer would be able to attend the game on Sunday, given that she had just a few hours earlier performed a gig in Tokyo as part of her continuing Eras Tour.There were hundreds of fans who followed her private jet as it traveled from Tokyo to Las Vegas on FlightRadar, which is a prominent website that tracks flights. As a tribute to the singer’s recent passion for football, the plane was marketed under the name “VistaJet (The Football Era)” on the website. In addition to that, she possessed a second jet that she referred to as “The Backup Quarterback.”

Taylor Swift

Forget all of the pre-game anxiety that was caused by the question of whether or not Taylor Swift would be able to travel over the ocean from Japan to Las Vegas in time for the Super Bowl LVIII that will take place on Sunday. Following the Kansas City Chiefs’ victory over the San Francisco 49ers, the real news that made headlines was that Taylor and her boyfriend, Travis Kelce, who is a tight end for the Chiefs, went out to a club after the game… with her parents.Swift filmed the usually energetic Kelce sticking out his tongue and turning up in a TikTok video that was shot at the Zouk nightclub. The video had Ludacris’ bawdy 1999 hit “What’s Your Fantasy” playing in the background. However, the description that appeared on the screen made it clear that it was unquestionably a family gathering. “It’s a friends and family party they said,” the message stated. In addition, it stated, “Bring your parents,” as the camera swung around to show Tay’s mother and father, Andrea and Scott, sitting on a couch. At the same time, Tay’s pops put up a cold one, and the singer directed the camera at herself while she winced in a humorous manner.The title of the video said it all: “going clubbing with your parents by accident is something that everyone ought to try at least once in their lifetime.”

Taylor Swift

On the other hand, it wasn’t entirely awkward to spend time with your parents. At an afterparty, Taylor Swift and Kelce danced and sang along to two of her own singles, “Love Story” and “You Belong With Me.” Taylor smiled and wrapped her arms around the neck of the three-time Super Bowl champion, kissing him while mouthing the lyrics “it’s a love story, baby just say yes.” Kelce also joined in on the singing and dancing.Following the Chiefs’ second consecutive victory in the Super Bowl, which they achieved by defeating the Niners by a score of 25-22 at Allegiant Stadium in Las Vegas, the celebration took place. Swift, of course, was there with her usual star-studded group of friends, which included Blake Lively, Ice Spice, Lana Del Rey, and Miles Teller, amongst others. She joined Kelce on the field right after Kansas City, Kansas City, won their third Lombardi Trophy in the past five years. At that location, she witnessed No. 87 deliver an emotional statement and yell out “Viva Las Vegas” before kissing him in front of the cameras of the National Football League.


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