NewJeans Double Drop With ‘How Sweet’ and ‘Bubble Gum’

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The four-song “How Sweet” EP features the two new tracks as well as instrumental renditions of the same tunes. “How Sweet” and “Bubble Gum” will be the first two singles from one of the most successful artists of 2023 to kick off their 2024 album. The two new tracks, along with instrumental versions of each songs, are part of the four-song EP How Sweet, which arrived at midnight.Since making their debut in July 2022, the K-pop girl group—which includes Minji, Hanni, Danielle, Haerin, and Hyein—has been absolutely phenomenal. The Circle Digital Chart, the most popular streaming metric in South Korea, has featured six of its eight singles, all of which have peaked at No. 1 or No. 2. In addition to having an effect on the Global 200 and Global Excl. U.S. charts, the act has had five appearances on the Billboard Hot 100 and six top tens on World Digital Song Sales. “Super Shy” was the most successful single; it reached number two on the World Digital Song Sales chart in July of last year and was part of a spirited medley that the quintet played alongside “OMG.”

Along with recently taking home Melon Music Awards and MAMA Awards for song of the year and artist of the year, respectively, the five-piece ranked eighth on the IFPI’s list of the top-selling global recording artists of 2023 (behind Bad Bunny and Lana Del Rey), and they are the current reigning Billboard Women in Music Group of the Year.

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For its part, the trio “has smashed expectations in K-pop, helping lead a new era of female influence in a genre long dominated by male groups,” as Paul Thompson puts it in February’s issue of Billboard’s NewJeans cover story. As a member of a girl-group generation that has achieved both core fandom and widespread commercial success (selling both albums and concert tickets), NewJeans has changed the paradigm of what it means for young female groups to be successful, challenging the once-accepted industry wisdom that only boy bands could do this.As a K-pop girl group, NewJeans has been making waves with their most recent double drop, which includes the singles “How Sweet” and “Bubble Gum.” Both fans and critics are very excited about the release.

NewJeans Double Drop With ‘How Sweet’ and 'Bubble Gum'

“Bubble Gum” was pre-released as a part of a Japanese shampoo commercial in April, and its music video has quickly gained traction, amassing millions of views shortly after its release. The video showcases the group in fun, playful scenarios, aligning with the song’s light and warm pop aesthetic, perfect for summer days

The title track “How Sweet” and its accompanying visuals are set to follow, continuing the group’s trend of catchy, visually appealing content. Despite some corporate drama involving HYBE and ADOR CEO Min Hee Jin, NewJeans has managed to keep their comeback on track, maintaining high anticipation for their new music

This double release is a huge step forward for NewJeans’ career, continuing to build on their prior successes and paving the way for more exciting things to come. Be on the lookout for more of the group’s characteristic originality and charisma in their forthcoming songs and music videos.

NewJeans, a promising K-pop star, recently delighted listeners with a double release of “How Sweet” and “Bubble Gum.” The group’s ability to switch things up and be innovative is on full display in this “double drop” that has made waves in the music business

NewJeans Double Drop With ‘How Sweet’ and 'Bubble Gum'.

The music video for the group’s infectiously fun and energetic single “Bubble Gum” shot to fame after its April pre-release in a Japanese shampoo ad. In keeping with the lively and infectious melody of the song, the video conveys a carefree and entertaining atmosphere.Awaiting the full release, the title track of their double single, “How Sweet,” keeps fans eager. The group’s “How Sweet” promotional photographs show a concept that is both preppy and funky, suggesting a visually and sonically exciting new experience.

Staying focused and resilient, NewJeans continue to make waves in the cutthroat K-pop industry, even if they’re dealing with issues within their label, HYBE, and with ADOR’s CEO, Min Hee Jin.


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